farm club

ipad’s retail potential is slowly being discovered.

we are working on some ipad retail concetps for clients and our current thinking is almost like a location aware catalog that enhances the purchase expeirnece for brands and consumers.

this execution for the gap by the cool folks at akqa is definitely a step in the right direction.

that said, our favorite thing about it might be the way the gap cleint understands the potential and pushing the brand ahead…

a quote from adage - ””Ivy Ross, Gap’s exec-VP marketing, said “The iPad will be a new cultural icon. And the way it allows people to engage, we didn’t want to be left out of that,” she said. “It makes your brand modern.”

we are all for some good old fashion roi…

and understand our clients are in the “money making business”.

but in our opinion, putting the brand in a place that increases preference is one of the most powerful ways to increase overall conversion, sales, revenue and profit across the whole business.